A Makeup Artist running ads on Meta to generate leads for wedding services. The primary objective was to attract high-quality female leads with strong booking intent.
Within 30 days, we Reduced male audience leakage and significantly improved lead quality, resulting in more genuine inquiries and higher conversion potential.
By refining audience targeting and strengthening creative intent, we reduced fake leads and minimized wasted ad spend.
DROP COST PER MESSAGE
DROP COST PER LEAD
MALE LEAD / IRRELEVANT LEADS REDUCED
Despite Selecting female-only targeting we are getting male audience and High number of Fake or Irrelevant leads with low conversion Rate.
We have Crated new campaign and Disabled the Advantage+ Audience expansion that will stop the male lead and exclude irrelevant and low-quality audience segments.
Improve our Bridal Creative with the clear CTA “For Brides Only” and create the retargeting setup on the first day to not waste a single lead.
Improved the qualification question in our lead form to filter our quality leads.
While overall message conversations decreased, this was a result of intent-based filtering by removing the male audience segment and increasing the quality.
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