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Real Estate SEO Case Study

‘Bullseye’s approach to growing our organic rankings has been strategically aligned with our goals and has produced results beyond our expectations. And it’s not just product and marketing that notice. Our agents have been overwhelmed with growing numbers of leads – a great problem to have!’

– Ali H., VP of Product and Tech Support, The Corcoran Group

THE RESULTS

25% increase in NYC listing detail page position 1 keywords, 10% increase in NYC listing detail page 1 keywords, a majority of LDPs began to rank above all competitors including aggregator sites, as well as:

46 %

INCREASE IN HAMPTONS LISTING DETAIL PAGE POSITION 1 KEYWORDS

12 %

INCREASE IN HAMPTONS LISTING DETAIL PAGE 1 KEYWORDS

125 %

INCREASE IN FL LISTING DETAIL PAGE POSITION 1 KEYWORDS

85 %

INCREASE IN FL LISTING DETAIL PAGE 1 KEYWORDS

THE CHALLENGE

Corcoran is a real estate company that heavily relies on listing detail pages to drive qualified traffic to their site. Corcoran was ranking below competitors for its own listings that appeared on all sites leading to internal agent dissatisfaction.

THE SOLUTION

Bullseye developed a real estate SEO plan to fully optimize all technical and on-page SEO elements of listing detail pages. Some of the optimizations included index sculpting (optimizing sitemaps, robots.txt, de-indexing non-valuable LDPs, proper canonicals, and 301s), page speed optimizations, schema updates, metadata optimizations, and header optimizations. Careful crafting of all technical elements, methodical timing of deployments, and close collaboration between Bullseye Strategy and Corcoran developers led to a successful rollout of all optimizations.

KEY REAL ESTATE SEO TACTICS IMPLEMENTED

Index Sculpting
Page Speed Optimization
Schema Optimization
Header & Metadata Optimization

Real Estate SEO

The Corcoran Group is New York’s premier real estate brokerage, specializing in homes for sale or rent in Manhattan, Brooklyn, The Hamptons, and Palm Beach until 2020. In 2020, Corcoran launched a national presence and can now be found everywhere from NYC to San Francisco, Chicago, and beyond. Bullseye Strategy has been Corcoran’s digital agency of record for over 6 years, supporting them in paid digital media and search engine optimization (SEO) throughout that time.

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