Cassidy Travel

Focused on delivering affordable yet premium holidays for travelers, including package deals, city breaks, and all-inclusive getaways.

THE RESULTS

25% increase in NYC listing detail page position 1 keywords, 10% increase in NYC listing detail page 1 keywords, a majority of LDPs began to rank above all competitors including aggregator sites, as well as:

Strong increase in Clicks

0 %

Significant boost in visibility

0 %

Rankings have improved to the first page

THE CHALLENGE

Low visibility for competitive keywords like “last minute holidays”
No structured AEO strategy for featured snippets
Minimal visibility in AI-driven search platforms (ChatGPT, Google SGE, Gemini)
Technical SEO gaps and underperforming backlink profile

WHAT WE HAVE DONE:

Executed a comprehensive SEO + AEO + GEO + AI Search Optimization strategy to improve organic visibility, traffic, and bookings for last minute holidays.

WEBSITE AUDIT

Conducted a full technical, content, and UX audit
Identified key SEO gaps and improvement areas
Performed in-depth competitor benchmarking in the travel niche

ON-PAGE & TECHNICAL SEO

Optimized meta titles, descriptions, and keyword placement
Improved internal linking and content structure
Fixed crawl errors and enhanced site speed & mobile usability
Implemented structured data (schema markup) for better search visibility

LINK BUILDING

Acquired high-quality backlinks from travel and authority sites
Built strong local citations for Ireland-based searches
Strengthened domain authority and trust signals

CONTENT CREATION

Developed SEO-optimized landing pages targeting last minute holidays
Created high-intent blog content for travelers
Added FAQ and Q&A sections to capture featured snippets

AEO & GEO

Structured content for better visibility in AI-driven platforms
Improved brand mentions and topical authority
Enhanced presence in platforms like ChatGPT, Perplexity, and Google Gemini

AI SEARCH / LLM OPTIMIZATION

Optimized content for AI search visibility
Improved presence in ChatGPT, Perplexity AI, Google Gemini and Google SGE results

TOOLS USED:

Google Search Console
Google Analytics
SEMrush / Ahrefs
Screaming Frog
PageSpeed Insights
Google Keyword Planner
Microsoft Clarity

Before:

Clicks: 1.58K
Impressions: 882K
CTR: 0.2%
Avg. Position: 45.7

After

Clicks: 7.43k (~370% growth)
Impressions: 1.52m (~72.3% growth)
CTR: 0.5% (stable with higher reach)
Avg. Position: 24.8

2x6 Table

Keywords	Ranking
Last-Minute Holidays	1
Last Minute Holiday Deals	1
Last Minute Holidays Ireland	1
Last Minute Package Holidays	1
Cheap Last Minute Holidays	2
Last Minute All Inclusive Holidays	1
Last Minute Travel Deals	2