logo
Car Accessories Case Study

Car Accessories Case Study

Client Overview

  • Industry: Car Accessories
  • Business Model: D2C eCommerce (Bulk Order)
  • Location: USA, JAPAN, SOUTH KOREA
  • Key Products: Wiper, Car Air Freshener, Magnetic Mobile Stand.

Objectives

  • What the client aimed to achieve with Meta Ads:

    • Increase online sales or conversions
    • Improve Return on Ad Spend (ROAS)
    • Drive website traffic or product page visits
    • Build brand awareness in target regions
    • Grow Instagram/Facebook following or engagement

Results (Over 30 Days):

  •  3x increase in total lead volume
  • Cost per lead reduced by more than 50%
  • 22 website enquiries in July from the awareness campaign vs. 1 in June
  • More efficient spending with stronger ROI & better qualified leads

The Challenges

  • Highlight key pain points and initial challenges

    • Low online visibility in a competitive niche
    • High CPC with low conversion rate
    • Poor creative performance or ad fatigue
    • Unclear customer segmentation
    • Limited tracking or attribution setup

Platform Focus:

  • Facebook 
  • Instagram

What we have done:

  • Paused underperforming campaigns with high CPLs

    • Focused budgets on the top region (USA, JAPAN & SOUTH KOREA)
    • Switched to Instant Form campaigns for lower CPL
    • Improved ad creatives and copy targeting business buyers
    • Scaled awareness campaign that brought many direct enquiries to the website
    • Added A/B testing of formats (carousel vs static vs video)
    • Optimized for conversion objective & retargeting warm leads

15th June to 30th June

1st July to 15th July

Campaign Overview

Period 15–30 June 2025
(Before Optimization)		 1–15 July 2025
(After Optimization)
Total Ad Spend $295.66 $353.39
Meta Leads 26 Leads 75+ Leads
Website Conversions 1 Website Enquiry 22 Website Enquiries (Awareness Campaign)
Cost Per Lead (Avg.) $4.57 – $7.24 $1.76 – $2.63
Reach 251,128+ 100,000+ (Higher Quality Traffic)

Visual Summary (Graphs & Charts)

CPL Comparison Chart

Lead Volume Chart

© 2025-26 All rights reserved to Pitch Pine Media Pvt Ltd.