ROLE OF AI IN DIGITAL MARKETING

Date: January 18, 2020
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In 2019 we came far along with technology, now a day technology is taking a part in common day to day life. If we are talking about technology, we don’t have to miss the term Artificial Intelligence that is helping us in machine chatbots, medical diagnosis, electronic trading platforms, robot control, and remote sensing. With the help if AI customer get each answer with human effort.

Definition of Artificial Intelligence (AI).
The machine and computer coded system that is built to reduce the human effort and deliver the output without 0% human involvement or engagement, such as such as visual perception, speech recognition, decision-making, chat and translation between languages.
Industries where Artificial Intelligence (AI).

  • Finance
  • Accounting
  • Customer Support 24/7
  • Medical
  • Agriculture
  • Education
  • Space Research
  • Heavy Duty Engineering
  • Marketing
  • Music
  • Ecommerce
  • Transportation

AI taking Digital Marketing to the next level after 2018
Best example of AI in digital world is Google Voice Search and Automatic product recommendation on ecommerce portals such as Ecommerce, Flipkart, etc.
AI helping digital marketer in collecting accurate insights with least involvement in data analysis and knowing the market trends.

How AI helping Digital Marketer?

Easily identify the audience requirement and what is the most searched product/service, this will help digital marketer to set 99.9% accurate look alike setting in a campaign. Data Analysis & Audience reach is done quickly and save much time.

AI helps you to stop the guessing, this will help in making a healthy strategy so that campaign give us the 100% ROI. AI coding help us identifying the fraud clicks & repetitive visitor which will help us saving a money in Pay Per Click Campaigns. Following the AI data, you can plan the campaign in such a way so that it gives maximum ROI with least spent. Post navigation