Birla Open Minds International School Case Study

THE RESULTS

Within 6 months, organic clicks increased from 1.89K to 5.9K, achieving 212% growth, while impressions grew from 80.4K to 296K with a 268% increase in visibility. Average keyword position improved from 11.1 to 7.1, helping major keywords move closer to first-page rankings. These improvements significantly boosted the school’s online presence, search visibility, and admission inquiry potential.

Strong increase in Clicks

0 %

Significant boost in visibility

0 %

Rankings have improved to the first page

THE CHALLENGE

Low rankings for keywords like “best CBSE school in Lucknow”.
Weak local (GEO) visibility.
No AEO strategy for featured snippets.
No presence in AI/LLM search results like ChatGPT and Google SGE.
Technical SEO issues and weak backlinks.

WHAT WE HAVE DONE:

Implemented SEO, AEO, GEO, and LLM-focused strategy to improve visibility and leads.

WEBSITE AUDIT

Full audit (technical + content + UX)
Competitor analysis

ON-PAGE & TECHNICAL SEO

Optimized meta tags, content, and internal linking
Fixed crawl issues, improved speed & mobile performance
Added schema markup

LINK BUILDING

Built quality backlinks and local citations
Improved domain authority

CONTENT CREATION

SEO + AEO blogs and landing pages
Q&A-based content for featured snippets

AEO & GEO

Targeted “People Also Ask” queries
Focused on location-based keywords

AI SEARCH / LLM OPTIMIZATION

Optimized content for AI search visibility
Improved presence in ChatGPT, Perplexity AI, Google Gemini and Google SGE results

TOOLS USED:

Google Search Console
Google Analytics
SEMrush / Ahrefs
WooRank
PageSpeed Insights
Google Keyword Planner

Before:

Clicks: 1.89K
Impressions: 80.4K
CTR: 2.4%
Avg. Position: 11.1

After

Clicks: 5.9K (~212% growth)
Impressions: 296K (~268% growth)
CTR: 2% (stable with higher reach)
Avg. Position: 7.1 (moved to first page)

2x6 Table

Keywords	Ranking
Award-Winning CBSE School in Lucknow	2
Best CBSE School in Shaheed Path Lucknow	3
International school in Lucknow	3
Best International CBSE School in Lucknow	4
Best CBSE school near Gomti Nagar Extension	5