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Stone's Cove SEO Case Study

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THE RESULTS

Stone’s Cove KitBar is a modern American restaurant in Herndon, Virginia, known for handcrafted cocktails, chef-driven cuisine, brunch, and happy hour experiences. The project focused on improving organic visibility, AI search presence, local rankings, reservations, and repeat customer engagement through SEO, GEO, AEO, social media, email marketing, and review management.

%

Strong increase in Clicks

0 %

Strong increase in Impressions

THE CHALLENGE

  • Low organic visibility for local restaurant searches.
  • Weak AI and local search presence.
  • Technical SEO and keyword ranking issues.
  • Limited review management and customer retention strategy.

WHAT WE HAVE DONE:

Implemented SEO, GEO, AEO, AI Search Optimization, Social Media, Email Marketing, and Review Management strategies to improve visibility, engagement, and reservations.

WEBSITE AUDIT

  • Full technical and SEO audit.
  • Competitor and keyword analysis.
  • Identified indexing and performance issues.

ON-PAGE SEO

  • Optimized titles, meta descriptions, headings, and menu pages.
  • Improved keyword targeting and internal linking.
  • Added schema markup.

TECHNICAL SEO

  • Improved page speed and mobile responsiveness.
  • Fixed crawl and indexing issues.
  • Optimized sitemap and Core Web Vitals.

LINK BUILDING

  • Built local citations and hospitality backlinks.
  • Improved local authority and search relevance.

SOCIAL MEDIA OPTIMIZATION

  • Created engaging content for promotions, events, and cocktails.
  • Increased brand awareness and traffic engagement.

EMAIL MARKETING

  • Ran promotional campaigns for events and seasonal offers.
  • Improved customer retention and repeat visits.

REVIEW MANAGEMENT

  • Improved online review generation and reputation management.
  • Increased customer trust and local credibility.

AEO & AI SEARCH OPTIMIZATION

  • Optimized content for featured snippets and conversational search.
  • Improved visibility on Google SGE and ChatGPT.

TOOLS USED:

  • Google Search Console
  • Google Analytics
  • SEMrush / Ahrefs
  • Screaming Frog
  • Toast POS
  • SevenRooms

Before:

Total Clicks: 965
Total Impressions: 29.4K
Average CTR: 3.3%
Average Position: 11.1

After

Total Clicks: 2.39K
Total Impressions: 70K
Average CTR: 3.4%
Average Position: 11.3

2x6 Table
Keywords Ranking
American restaurant Herndon 1
Cocktail bar near Dulles Airport 2
Restaurants in Herndon VA 3

AI/LLM search result screenshot

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