Mobile Holder Case Study

Our client wants to sell their product B2B in the USA from China and needs leads under $4.However, the messaging campaigns currently running are generating leads only for B2C, and they are not receiving a single conversion from them.

THE RESULTS

Within just two months, the account saw a significant transformation. Leads increased by 90%, growing from 44 to 84, while the cost per lead dropped by 82%, going from $5.28 to just $0.96. Quality of Messaging conversations also improved dramatically, increasing by 75%. In addition, the campaigns achieved over 43,000 impressions with much better targeting and efficiency, turning the account into a scalable and high-performing system.

90%

Leads increased by

82%

Cost per Lead Reduced by

75%

Messaging Conversations Quality increased by

THE CHALLENGE

When we started working on this account, the campaigns were not delivering efficient results. The lead generation campaigns had a high cost per lead more than 5$, while messaging campaigns were generating Conversion but no B2B Leads and the budget was being spent without proper optimization. Overall, the performance was inconsistent, costly, and not scalable.

THE SOLUTION

We created different audience segments and excluded placements based on their performance over the last two months, allowing us to identify which placements are performing best.
We also divided the audience into broad and interest-based segments so we can scale the campaigns that are delivering more conversions and better-quality leads. Additionally, instead of targeting the entire country, we are now focusing on specific cities based on performance data where users are more likely to be interested in the product.
We introduced new creatives with a direct B2B-focused CTA to reduce irrelevant B2C inquiries