Solar Power Case Study

A Solar Power company running Meta Ads to generate leads for solar installation services. The primary objective was to attract high-quality, location-specific leads with strong purchase intent.

THE RESULTS

Within 2 months we reduced 70-80% of the fake leads and getting Lead form leads at a very Low CPL

Cost per lead decreased by 66%, dropping from ₹61.40 to ₹20.60. Lead volume increased by over 5X, growing from 33 leads to 213 leads. All leads generated were aligned with the target service locations.

As a result, the business experienced stronger conversion potential, reduced wasted spend, and a more scalable lead generation system and at this time they are getting leads and consultations.

66%

Drop in Cost per Lead

545%

Lead Volume increase

70-80%

Increased in Qualified Leads

THE CHALLENGE

Our client’s Meta Ads campaigns were generating leads but most the leads are fake and outside of the targeting location and CPL for Lead form is very High.
A significant number of leads were coming through WhatsApp but most the leads are fake or irrelevant at that point they are spending money only without any conversion or leads.

THE SOLUTION

We restructured the account with a focus on lead quality and cost efficiency. The strategy shifted from volume-based lead generation to intent-driven acquisition.
We have stopped the WhatsApp campaign to only focus on Quality leads through lead form and audience targeting was fixed to focus strictly in their serviceable location.
This will reduce the fake and irrelevant leads.We have fixed the location problem as our Targeting location working in radius and meta will go outside of our location if there is any lead at low CPL.