How content is important for SEO

Date: January 18, 2020
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Content is King or Fuel this is never discussed, most of marketer says content is king if so where is queen?
After 2013 Google Panda & Penguin Algorithm Update content became an important part of Organic Marketing. Good Content help website visitor to know more about the business. For example, if visitor searching about Digital Marketing Service in London on Google and found xyzdigitalmarketing.com that contain Home Page, Relevant Banner, complete information, Phone number and easy contact form then that visitor invest time on website and this will help website to rank on Google because Google loves if website have less bounce rate.
Bounce rate is a factor that help Google Crawlers to know the website don’t contain relevant information or website is not informative.
Below are the content related factors that is responsible for website ranking in increase or decrease:

  • Time on site
  • Pages per session
  • Bounce rate
  • Content length
  • Keywords in body
  • Keywords density
  • Keyword in title
  • Keyword in meta
  • Video on page

Type of Content is helpful:
Content can be of any type either text or video. Most of the time video explain the critical topics or services easily along with the process, that help visitor investing the less time in filling up the inquiry form. Text content help in quality link building that help us in driving the traffic on the website from several relevant category website.
For content and video strategy and planning you can contact us and our expert will help you.