Content is King or Fuel this is never discussed, most of marketer says content is king if so where is the queen?
After 2013 Google Panda & Penguin Algorithm Update content became an important part of Organic Marketing. Good Content help website visitor to know more about the business. For example, if a visitor searches for Digital Marketing Service in London on Google and found xyzdigitalmarketing.com which contain Home Page, Relevant Banner, complete information, Phone number, and an easy contact form then that visitor invest time on the website and this will help a website to rank on Google because Google loves if the website has less bounce rate.
Bounce rate is a factor that helps Google Crawlers to know whether the website doesn’t contain relevant information or the website is not informative.
Below are the content-related factors that are responsible for website ranking increase or decrease:
- Time on site
- Pages per session
- Bounce rate
- Content length
- Keywords in body
- Keywords Density
- Keyword in title
- Keyword in meta
- Video on page
Type of Content is helpful:
Content can be of any type either text or video. Most of the time video explains the critical topics or services easily along with the process, which helps visitors invest less time in filling up the inquiry form. Text content help in quality link building that helps us in driving the traffic on the website from several relevant category websites.
For content and video strategy and planning you can contact us and our expert will help you.
